In 1958, William Mischler established Mischler's Harley-Davidson at his residence in rural Waupun, WI. Here he repaired motorcycles and his desire to sell new Harley bikes became a reality when he visited the factory in Milwaukee. Owning the franchise required him to move to Beaver Dam, where he purchased the first store on Center Street
Outgrowing that location in 1961, he purchased a building on MORE...
Parallel Street and the next 11 years were MORE...