Welcome to Mischler's Harley-Davdison®
In 1958, William Mischler established Mischler's Harley-Davidson®, Beaver Dam, WI at his residence in rural Waupun, WI. Here he repaired motorcycles and his desire to sell new Harley® custom, Sport, standard, street became a reality when he visited the factory in Milwaukee. Owning the franchise required him to move to Beaver Dam, where he purchased the first store on Center Street.
Outgrowing that location in 1961, he purchased a building on Parallel Street and the next 11 years were spent selling Harley-Davidson® motorcycles. In 1972, there was a third move to Highway 33 north of Beaver Dam, where the business stayed for the next 30 years.